We built the DESTINATION platform to enable us to understand the issues that affect teens and young adults and so that we can help the brands and organisations that we work to better engage you with beneficial products and services.
Despite looking like a standard website, DESTINATION is built in a way that responds to your needs. Some people prefer to learn by watching videos whilst others are happy to read articles. The more you interact with DESTINATION – the more it will understand how you would prefer to use it.
In order to do this we need to collect information (or “data”) and the following explains how we do this.
When you sign up to DESTINATION you provide us with some basic information about yourself – Self created UserName, an email address, the first three characters of the Postcode, Gender and Age. We store this securely on our servers and it is encrypted. No one can access this information other than ourselves. We do not collect Personally Identiable Information (PII).
Data provided to DESTINATION can only be accessed by the DESTINATION team.
Having this data means that we can continually improve our services. If we publish and article and no one reads or watches it, we can change the title or replace it completely. The data allows us to create detailed analytic usage reports and gives us insight such as whether content was preferred by males /females or older/younger users. This again allows us to improve the content and help advise our partners.
At all stages data is anonymous and cannot be attributed to any specific individual. We will not share any data where an individual can be identified unless that user gives us expressed permission to pass on their details. To find out more contact us at
Every month we will generate a number of reports that inform us how DESTINATION is performing. This information includes number of sign ups, number of return visitors and the content accessed. No users are identifiable in this report.
In order to gain a greater understanding of how the site is being used, we may occasionally dive deep into the data and looks at individual usage records. We may use this data to create a case study but the users anonymity will be protected and they will not be able to be identified from the published document.
It is our intention to send users a monthly email informing them of new and related content that we believe would be of value to them. In order to do this we need to create a picture of and individuals interests and preferences. The data we collect will allow us to do this and link it to an individual’s profile and email address. This will then allow us to create a monthly email with relevant personalised content.
Content with the email can also be used to enhance the users profile and further allow us to understand an individual’s interests and preferences. No identifiable personal information will be passed to partners regarding email usage. The only data shared will be numerical information regarding the number of emails sent, opened and the content clicked.
Your right to view information
You have the right to see what data is kept about you. To view your information please contact DPO@destination.org.ukand we will make an appointment for you.
We store your data in the UK on servers provided by 34sp.com They are GDPR compliant, all data is protected and they meet data privacy requirements. They only store the data – they do not process or analyse any information on our behalf
If you think your data has been misused or that the organisation holding it has not kept it secure, you should contact us and discuss it. If you’re unhappy with the response or if you need any advice you should contact the Information Commissioner’s Office (ICO).
Information Commissioner’s Office
Wycliffe House Water Lane
Telephone: 0303 123 1113
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Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren't sure whether you need or not it's usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However if you are still looking for more information then you can contact us through one of our preferred contact methods.